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Business Blueprint Masterclass

February 18, 2023!

Are you a woman-owned business in Buffalo looking to grow and scale your business?
Business Blueprint is a masterclass designed to help you create 
your brand story, develop powerful relationships, and increase your income.

This masterclass will provide the tools and resources needed to take your business to the next level.
You will learn how to create a growth and scale plan, develop business development strategies, and build powerful relationships to help you reach your goals. With Business Blueprint, you can take control of your future and impact your bottom line. Take the first step towards success today! Sign up for Business Blueprint now and start building the future of your dreams.


About Alexzia
Alexzia Harvin


Alexzia is a Style Architect to many businesses, women & men located across the country. She specializes in wardrobe & image styling, closet edits, and virtual shopping. Alexzia also works with local photographers helping their clients achieve their best look on film. In 2023 Alexzia will be introducing her styling services to a wider audience and launching her brand, "Alexzia Brooke Gallery." Alexzia is a leader in her field and for other woman-owned businesses through her role as president of the WNY chapter of the American Business Women's Association.

About Elizabeth
Elizabeth Snyder

Elizabeth Snyder is a women's portraiture artist, confidence coach, and workshop leader passionately committed to helping women feel their best. 
Elizabeth has helped hundreds of women feel confident and comfortable in front of the camera. She specializes in women's portraiture, branding, and headshots because it is her mission to help women feel their worth in any situation. The women Elizabeth has been photographing over the years come to the studio terrified and leave with a new attitude. 
Elizabeth has been exploring photography for the last 33 years. Her journey began when she started working in her family's darkroom at age eight, and she has since won many awards for her artistry. These awards include The Portrait Masters competitions, the Castellani Art Museum's 20/20 Vision: Women Artists in Western New York exhibition, the WeddingWire Couples Choice award, and the top 10 photographers in Buffalo through Expertise. 

Business Blueprint Speakers


Alexzia Harvin 

Alexzia Harvin

Elevate your brand! Alexzia will teach you how to create your signature style professionally and leisurely. This isn't styling for the runway; it's styling for your day-to-day, bringing the inner you to the forefront. Alexzia's signature process is a must-have for the professional woman looking to elevate her image.

Alexzia Harvin WebsiteAlexzia Brooke InstagramAlexzia Brooke FaceBookAlexzia Brooke PinterestAlexzia Brooke TikTokAlexzia Brooke Linkedin


Elizabeth Snyder Headshot 

Elizabeth Snyder

With Confidence on Camera, Elizabeth Snyder will teach you how to use your headshots and branding to attract your ideal client. Learn how professionals use their presence and energy to create a powerful connection with their audience. Get ready to vibe for your tribe and take your business to the next level! 

Elizabeth Snyder WebsiteElizabeth Snyder Photography InstagramElizabeth Snyder Photography FacebookElizabeth Snyder Photography PinterestElizabeth Snyder TikTokElizabeth Snyder LinkedinElizabeth Snyder Youtube


Nicholle Overkamp Headshot

Nicholle Overkamp

Join Nicholle Overkamp for an exclusive talk on how to put your money where your goals are and be recession-proof! Learn the strategies and tools you need to protect your cash and investments so you can stay ahead of the curve no matter what the economy throws. With Nicholle's expert guidance, you'll be able to make intelligent decisions with your money and achieve your financial goals.

Nicholle Overkamp, MBA, ChFC®, CDFA® is a certified Money BitchTM, personal finance expert,
and business coach for women. She’s the Founder and CEO of Wilcox Financial Group and
PowHERhouse Money Coaching.

Nicholle is the co-author of the best-selling book Money Bitch: A no BS guide for smart women
to own their financial future. She's the host of the business podcast, Becoming PowHERhouse,
sharing tips and strategies entrepreneurs can implement in their businesses and stories to
empower you to become your version of a PowHERhouse!

Nicholle Overkamp Financial WebsiteNicholle Overkamp Powherhouse WebsiteNicholle Overkamp InstagramNicholle Overkamp FacebookNicholle Overkamp Powherhouse FBNicholle Overkamp LinkedinNicholle Overkamp Youtube


Connie Whitesell Headshot

Connie Whitesell

As business owners, we all struggle with life/work balance. Learn how to manage your time effectively with Connie Whitesell's Time Management talk. Connie's expert guidance will help you make the most of every minute and achieve success in no time! Get the tools and strategies you need to maximize productivity, reduce stress, and reach your goals faster.

Connie Whitesell is the owner of Scattered to Streamlined Business Coaching. Through her work as a business strategist and coach, Connie helps small business owners and sales professionals achieve greater productivity and profitability faster.

Connie is also the co-founder of G.R.O.W. Buffalo Business, a non-profit organization established to provide support, education, resources, and networking opportunities to small business owners in the Western New York area.

There is nothing Connie enjoys more than helping business professionals streamline their activities and operations.

Join her for this session if you would like to gain control of your schedule and time and stop feeling overwhelmed by business and life.? You were meant to “work to live” and not the other way around - so let’s get to the living (with joy) part! 

Connie Whitesell WebsiteConnie Whitesell FacebookConnie Whitesell Linkedin


About - Ashley Falletta | StoryBrand Copywriting + Marketing

Ashley Falletta

Attract high-paying clients with story-based messaging and brand marketing that positions you as an expert in your field. The only way to create a standout brand is to clarify your message. Ashley has made it her mission to connect with women entrepreneurs and guide them toward that pivotal “ah-hah!” moment. The one that will get them visible online, respected for their experience, and paid for their talents. You are an expert at what you do, and you deserve to shine.

InDemand Studios is an agency with over 15 years of experience in brand development and marketing (in other words, we know our stuff!). We are made up of team members certified in the StoryBrand framework and attendees of Business Made Simple University, which means we are knowledgeable in using story-powered marketing strategies that build well-rounded and impactful brands. 
As visionaries, our values are deeply rooted in creativity, strategy, and innovation. We know the time and energy it takes to create a consistent and cohesive brand that stands out in a competitive market, so we are committed to working collaboratively with you to bring your vision to life so you can spend time where it matters the most.
It’s time to make your brand one that is InDemand!

Ashley Falletta WebsiteAshley Falletta InstagramAshley Falletta FacebookAshley Falletta LinkedinAshley Falletta Twitter

Ruth George Headshot

Ruth George

Join Ruth George for an informative session on estate planning for business owners. Learn how to protect your assets and ensure your legacy is secure. With her expertise, you'll be able to make the right decisions for your business and family. Take advantage of this opportunity to plan for the future!

Ruth P. George, Esq. has her own law office in the Village of Williamsville, New York.  She is a Trust and Estate attorney with over 16 years of experience in estate planning, probate and estate administration matters, and real estate matters.  Growing up in WNY, she was a ballet dancer before a career-ending injury.  She then studied pre-law and psychology before receiving her J.D. from the State University of N.Y. at Buffalo, with her coursework concentrated on finance transactions. Admitted to the NYS Bar in 2001, she is a Member of the New York State Bar Association Trust and Estate Law Section, Erie County Bar Association, and the Surrogate's Court Practice Committee. She has been appointed by Supreme Court judges in Article 81 Guardianship matters as Court Evaluator and attorney for Alleged Incapacitated Persons. She worked at several well-known law offices in the area before starting her practice. As a mother, she is passionate about helping families prevent problems and using empathy gained through life experiences to help her clients approach life changes with a proactive mindset.

Ruth George WebsiteRuth George FacebookRuth George LinkedinRuth George Youtube


Marleta Stansberry Headshot

Marleta Stansberry

Get ready to take charge of your health and start meal prepping! With Marleta Stansberry's talk on meal prep and eating healthy on the go, you can finally get the guidance you need to make smart food choices. Learn how to plan for meals, save time in the kitchen, and make sure you're consistently eating healthy. Get ready to say goodbye to takeout and fast food - with Marleta's tips; you'll be an expert meal prepper in no time!

Marleta Stansberry is a chef, mom, food enthusiast, and educator. She is passionate about beautiful food! 
In addition to training as a classical chef, Marleta has a fine art and sculpting background. She brings these experiences to the table in the form of great-tasting food, creating excellent food memories, and developing an atmosphere of hospitality. The purpose of Pacific Underground Catering is to achieve this end. 
Marleta was born and raised in the Pacific Northwest but has been happy to call Western New York her home for the past 20 years.
Marleta provides positive experiences and delicious memories for her clients.

Marleta Stansberry WebsiteMarleta Stansberry InstagramMarleta Stansberry Facebook


Bonus and gifts


When you attend Business Blueprint, you will walk away with much more than the amazing content our speakers provide! We want you to have every tool for success at your disposal AND support other local businesses along the way. Here are the perks:

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Luxury Gift Bag and Complimentary one-on-one Style Consultation with Alexzia Brooke

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Mini Headshot Session with Elizabeth Snyder Photography after lunch with ten digital images

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Complimentary Professional Hair and Makeup refresh by Salon Elizabeth

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Offers and lunch provided by Pacific Underground Catering

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Offers and swag from Renee Sobol, Virtual Assistant

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Offers and swag from Petcals, Laser Engraving

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Satin Lips set from Corrina Langworthy, Mary Kay Director

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Craft Kit from Hammer and Stain Buffalo

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Offers and swag from Kathryn Broeker LMT, owner of KB Therapeutics

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Offers and swag from Andrew Marlinski and the Buffalo Home Team Real Estate

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Offers and swag from Rock*It Cycle & Fitness

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Offers and swag from Bare In B-lo

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Offers and swag from Spark Fitness

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Offers and swag from Alexandria Professional

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Offers and swag from Mandy Zabler, Thrive Independent Consultant

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Offers and swag from Cassondra Smith, owner of Club Pawsh - luxury pet grooming

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Offers and swag from Ascend Float Spa

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Wine, offers, and swag from Black Willow Winery

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Offers and swag from Ruth George, Estate Attorney

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Offers and swag from Connie Whitesell, owner of Scattered to Streamlined Business Coaching

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Offers and swag from Megan Leith, owner of BarreTend Buffalo, Hiraeth House & Harbor House

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Offers and swag from Julie Tirone, owner of Little Finch Party Styling

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More to come!


The Details

The Business Blueprint Masterclass will take place on February 18, 2023. This event offers you the opportunity to empower yourself and achieve your business goals with the help of experts in their field. This masterclass will take place in an inspiring environment that will provide a perfect backdrop for headshots and more.


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Learn from the Best

Business Blueprint Masterclass is led by experienced entrepreneurs who are experts in their fields. They'll guide you through techniques, processes, and strategies that will be essential to success in your business. 


Experience a Beautiful Ambience

This masterclass will take place at the gorgeous Blanc.Silk.Buffalo bridal boutique house on February 18, 2023. This former home was designed by Lizzy Dugan of Salon Elizabeth and is Buffalo's most beautiful pre-wedding destination! This space will be a perfect backdrop for headshots or other activities you may have planned for the day. - Headshots, pro hair and makeup, and rental valued at $2665.


Grow Your Network

Networking is an essential part of any successful business journey - not only will you learn from our expert speakers, and you will also have the chance to connect with like-minded individuals during this masterclass! You will have plenty of time to chat with other like-minded professional women during breaks and lunch! Networking and lunch are valued at $100.


The Investment

Achieve Your Business Goals Now

Business Blueprint is a masterclass designed to empower and encourage women in business. Investing in Business Blueprint is an investment in your future and will help you reach the top of your game.


We've got you covered.

For the price of admission, you get access to top business minds who will help you level up your game. This class is an invaluable resource for entrepreneurs and business owners, as the speakers are all highly experienced experts in their respective fields. - Speaker expertise is valued at $1750.


Grow with our bonuses & gifts.

Your investment also comes with bonuses and gifts that are worth every penny. Imagine getting a headshot session with a professional photographer plus ten digital images — that's just one of the many things you can look forward to when you join this masterclass. Our luxury swag bag is valued at over $2000!


Secure your success today.

Take advantage of this fantastic opportunity to learn from the best and accelerate your success. With Business Blueprint, taking your business to the next level has never been easier! 


Space is limited.

Due to the space limitations and exclusivity of the content you will receive, we have to limit attendees. This limitation is to ensure the highest quality product and experience. 

Contact ESP

Please contact us to discuss our photo packages for the Buffalo, Niagara Falls, and Rochester, NY areas.

Contact Us